top of page

Service Design Day Conference

Service Design Day 2025

Save the date:
May 30th

Tallinn, Estonia

Enjoy highlights from 2024

Gain diverse perspectives from international experts

Connect with specialists in your industry to forge lasting connections.

Attend an event with a proven track record spanning 6 years

Join our mailing list!

Be the first to receive updates and exclusive early-bird ticket offers. If you know any international speakers in this field, feel free to suggest them to ensure the best content for 2025. You can either sign up below or write



Doors open

Welcome coffee and networking

Registration area


Opening words

In a complex world, simplicity matters

Jana Kukk (Co-founder at Rethink and Senior Lecturer at Taltech), Margus Veimann (Service Designer at National Library of Estonia)


From Zero to Czech's leading digital bank: growing 2000 new customers daily

Margus Simson 

Komerční banka, Chief Digital Officer, Member of the Board


Making the invisible visible: How to become Europe's leading telco provider

Sayali Bharambe

Deutsche Telekom, Experience Designer


Coffee break

Coffee, tea and snacks 

Registration area


Customer experience and service design thrive in a culture of caring - How to build a company culture where employee experience fuels customer satisfaction

Ulla Jones

Posti Group, Program Director


Friction, feelings and fiction

Keynote speaker Lisa Lindström

EY Global, Global Innovation and Experience Design Leader & Partner EY Doberman


Panel discussion

Business value of design

Lisa Lindström, Ulla Jones, Margus Simson and moderated by Jakub Legat


Closing words

Jana Kukk

Co-founder at Rethink and Senior Lecturer at Taltech




Registration area

Service Design Day is brought to you by

Tallinn University of Technology (TalTech) is the flagship in engineering and IT science and education in Estonia, providing higher education at all levels in engineering and technology, information technology, economics, science, and maritime.

The National Library is an information and competence center for all of Estonia, which ensures access to both digital and physical information and cultural heritage for all Estonian residents.

EY Estonia purpose is to build a better working world. The insights and quality services EY provides help build trust and confidence in the capital markets and in economies the world over.

Rethink is one of the leading strategic design agencies in Estonia, founded in 2019. Rethink's mission is to find simple solutions to complex problems. Rethink specializes in developing research-based, customer-centric digital solutions.

Come and celebrate International 
Service Design Day! 

Come celebrate International Service Design Day. It’s for everyone seeking to expand their knowledge and learn how to apply service design principles to develop sustainable services and products.

Become a part of an inspiring and practical experience.

Recommend a speaker & ask questions